Today’s consumers have more information at their fingertips than ever before. Whenever they need a product or service, a simple online search can generate an overwhelming amount of options for them. Consumers have to weed through all sorts of information in order to make a decision to purchase. How does a business stand out against the competition?
Coworking is growing in popularity throughout the world, a trend that is expected to continue in the coming years. In fact, the number of coworking members in the US is expected to top one million by the year 2022. Much of this growth has to do with the needs of the businesses and professionals that use coworking spaces, but it’s also important to consider the ability of space providers to offer a quality coworking experience.
Coworking spaces have, without a doubt, flourished in popularity recently. Deskmag has written about it, Forbes has written about it, and many many more have talked about the growth in the number of flexible, short-term workspaces. But why are they gaining such esteem? To break it down: they're human-centric. As opposed to traditional offices, coworking spaces focus more on hospitality than they do on simply providing real estate. In other words, rather than just offering a desk to come work, these spaces create a community in which digital nomads, entrepreneurs, freelancers, and even MNC's can achieve their business goals.
Whether you're new to the coworking scene or you're a seasoned veteran, it's important to know the differences between the different spaces you make available - because as we all know, coworking spaces aren't simply one big open-layout office. However, for new members, the intricacies of the different types of memberships, i.e hot desk or dedicated desk, may not be as clear cut.