A Brand Apart: An Interview with Martin Roll

Jan 30, 2017 10:00:00 AM / by Michael Tiong posted in Southeast Asia, tips, interview, Martin Roll, industry insights


In his much lauded book, Asian Brand Strategy, Martin Roll writes, “Today, businesses and consumers are placing increasing importance on brands. Brands give a sense of identity, stimulate the senses, and enrich life experiences. People have a need to affiliate and surround themselves with things they know well, trust, and aspire to be.” 

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