A Brand Apart: An Interview with Martin Roll

Jan 30, 2017 10:00:00 AM / by Michael Tiong posted in interview, Southeast Asia, Martin Roll, tips, industry insights

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In his much lauded book, Asian Brand Strategy, Martin Roll writes, “Today, businesses and consumers are placing increasing importance on brands. Brands give a sense of identity, stimulate the senses, and enrich life experiences. People have a need to affiliate and surround themselves with things they know well, trust, and aspire to be.” 

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