There's probably a lot going on at your coworking space. Featured: Acceler8 by UnionSPACE - Paseo de Roxas, Makati.
You may have quite the load on your plate managing your own coworking business. From the whole business of promoting your space, down to managing your leads, and taking care of your current community, all the while keeping the place itself intact, can make for a full to-do list. Fortunately, there are many tools available to help you manage you coworking business. Many of our Space Partners use these tools to help them take care of their current and future members.
Lead Management / Marketing: Hubspot
Organization is key to managing your Sales process. Keep all your Sales data in one place using the Hubspot CRM tool. With Hubspot’s tool, you can keep your contacts and deals so you stay on top of each one. You can organize all your deals to see what stage of the sales process they’re in, and create tasks and reminders for yourself so you can keep your clients interested.
Furthermore, Hubspot lets you keep track of your data. Not only can you store your clients’ details, you can also keep track of where your leads came from, what they do, and what industries their companies are in, among others. Customizable reports on Hubspot summarize these into data you can use to get to know your clients better: an important step in attracting more people into your coworking space.
Lead Generation and Promotions: FlySpaces
FlySpaces is an all-in-one platform that helps you market your space, generate leads, and close deals. A FlySpaces Partner account can be accessed on desktop or through a mobile app, and lets you create your space listing and gain more exposure for your space online. Find all your ongoing deals on your dashboard, and chat with your clients directly on its messaging tool. Better yet, provide your clients an easy way to pay via credit card* on a secure platform.
Beyond the technology, however, FlySpaces is also run by people passionate about helping your business succeed. We always put our Space Partners in the spotlight, through blog posts, newsletters, and various social media channels. Furthermore, being a Space Partner gives you access to support from our team of Space Experts in Southeast Asia.
Constant communication keeps your community engaged. You might already send a weekly newsletter to keep your members updated on general announcements and events. One way to keep these emails engaging is by creating them through MailChimp.
From the MailChimp homepage
MailChimp is an easy way to create visually appealing newsletters. Upgrade your usual text newsletter by adding photos and GIFs. Share links to interesting articles your members will find relevant. Invite them to register at your event by adding a button that leads to your event page. Keep track of how many are opening and clicking through your newsletters, so you can get to know your clients better.
Event Promotion: Eventbrite
Another way to keep your community engaged and attract more clients is through events. Many coworking spaces regularly host networking nights, workshops, seminars, and others to invite people into their space, along with giving their current clients an opportunity to network and mingle.
From the Eventbrite homepage
One way to help promote your event and keep track of attendees is through Eventbrite. Eventbrite helps you create a dedicated webpage for your event that you can promote on your social media. Interested eventgoers can then register on the site and leave their contact details. This way, you can keep track of attendees, send reminders, and focus on organizing a productive and engaging event.
You likely have meeting rooms shared by different members, or even offered as a separate product available for rent by anyone. Keeping track of meeting room bookings is necessary for keeping your clients happy. Teamup is a tool that can help you do just that.
From the Teamup homepage
Teamup is an online group calendar that helps you manage your meeting room and event space availability. Some of our Space Partners use it to ensure no rooms are double-booked, keeping their clients happy and productive. It also allows different levels of access, giving your community managers authority to make and edit bookings, while allowing your members to view meeting room availability (without making changes or seeing which company has booked a meeting room).
The best part about these tools is that these can all be used for free*. And while you might not need them all, these tools can be made to work together to keep your operations efficient and make your community happy. And while coworking space operators may use a variety of tools (and even have their own custom-built systems), our FlySpaces Space Partners have one thing in common: an all-in-one platform for promoting their spaces and a team that cares about their success.
*Hubspot, MailChimp, Eventbrite, and Teamup all offer free basic packages perfect for smaller operations, and allow you to upgrade for a fee.